‘Radical marketing’ is one of those buzzwords that has been thrown around for years. The term reflects the need to innovate in marketing, whether it’s bypassing traditional marketing practices or creating unique ways to interact with customers.
Many small companies use radical techniques in marketing their products and services. These techniques can help them compete with larger competitors and survive in a competitive market. Some examples of radical marketing include limiting distribution, celebrating common sense and developing fresh and different marketing ideas.
In this article, we will examine what https://www.radical-marketing.com/marketing-for-coaches/ is, how it differs from other types of marketing and some of the strategies that can be used to achieve radical success. We will also highlight some of the issues that can occur if businesses decide to implement radical marketing strategies.
1. Create a dedicated customer base
Some of the radical marketing companies discussed in the book create an extremely loyal and committed group of customers that are prepared to go to great lengths to support the brand (e.g., getting their names tattooed on their bodies). The author of the book says that this is a result of the extreme care and love shown by the senior people in these companies towards their customers.
2. Get to know your customers
The authors of the book describe how senior people in radical marketing companies spend a lot of time meeting their core customers face to face. They see this as an essential way to understand their customers and what they want from a product. They also make a point of never delegating marketing responsibility and keeping the department small and flat to avoid layers of management between them and the market. They also recommend using market research carefully and cautiously, arguing that they often have more success simply going with their gut instinct on key marketing decisions.
3. Love and respect your customers
The senior people in radical marketing companies don’t treat their customers as market segments or demographic groups. Instead, they see them as ‘like them’, passionate about the product and proud to be associated with it. This attitude is reflected in the marketing strategies adopted by these companies, which emphasise a very personal and emotive style of communication.
4. Get to know your competition
Radical marketers always keep an eye on the activities of their main rivals and try to be a step ahead. This enables them to develop more innovative and original approaches to product development and promotion and can often provide a real boost in sales.
Many of the principles of radical marketing can be applied to any type of business. The author of the book concludes that if you can get your team and customers excited about your products, you can achieve remarkable things. Certainly, there are few areas in business where innovation is more important than in marketing. The 2016 Academy of Marketing conference in Newcastle, UK, embraced the theme of radical marketing and a number of papers at the doctoral colloquium and practitioner stream were particularly interesting and insightful.